GTM Planning Made Simple
Lative is an AI-native GTM Planning and Decision Intelligence platform that connects marketing intelligence to sales execution transforming how revenue teams plan, operate and grow in the most efficient and profitable way.
GTM planning today is slow, manual and disconnected from execution
Marketing and Sales Plan in Isolation
Marketing optimises campaigns without sales capacity data. Sales builds headcount plans without pipeline quality signals. The result is misaligned assumptions and missed quarters.
Spreadsheets Can't Do it All
Pulling manual data feeds from CRM, marketing and finance systems is slow and error-prone, leaving plans outdated the moment they’re built
Marketing Can't Prove Revenue Impact
Without a direct line from campaigns to pipeline to closed revenue, marketing leaders can’t credibly defend budget to the CFO or board.
Risks Stay Hidden Until it's Too Late
Siloed tools make it hard to spot capacity gaps or pipeline shortfalls early, causing missed targets and misaligned resources across the GTM team.
Plans Fall Behind Fast
Without live execution data, plans quickly lose relevance, leaving marketing and sales teams reactive instead of proactive when the business shifts
GTM Teams Lack a Shared Source of Truth
Finance, marketing and sales re-plan separately, with different assumptions and different data and the drift between them compounds every quarter
Recognised by G2
Why Teams Choose Lative
Improvement in sales productivity visibility
Planning and Execution Shouldn’t Be Separate
Neither Should Marketing and Sales
Lative connects top-down GTM plans with bottom-up operational data into a single live model. Marketing and sales run from the same engine so plans stay accurate, actionable and aligned across your entire revenue team.
- Plans that are accurate from day one
- Headcount and budget aligned to real capacity
- Visibility into why targets are hit or missed
- Every marketing dollar tied to pipeline and revenue outcomes
- A clear path to profitable efficient growth
The Future of GTM Planning is Here
Marketing
AI-Native Revenue Marketing Insights
Give marketing a seat at the revenue table with board-ready proof to back it up.
Insights
Empower faster, smarter decisions to accelerate growth
Planning
AI-Native Predictive Targeting, Quota, and Capacity Modelling
Create scalable plans and optimize hiring strategies with precision
Execution
AI-Native Prediction Monitoring and Benchmarking
Stay proactive, ensuring you hit and exceed your targets
What Revenue Teams Say About Lative
“Once you use Lative, you’ll have a hard time remembering how you did sales planning before.”
Head of Revenue Operations, Oneflow
“We like Lative because it centralizes planning to one platform, making it easy to surface insights and saves time. I can easily move between different scenarios, and the user interface is great. The initial setup was easy, and the Lative team supported us throughout the process.”
Eddie Parkansky
Strategy and Ops Leader, Inercom
“The tech team at Lative is very responsive and getting the data set up correctly was an easy process. The user interface is very digestible and easy to glean insights from. We are able to slice our data any way we may need to run the business and the capacity planning tools will help cut down on manual work for quota setting at the rep level.”
Brian McTernan
GTM Data & Analytics, Avalara
Integrate Across Your Tech Stack in Real-time
Strategic Integration Partners
Salesforce Certified
Connect Lative to Salesforce in minutes for an always-on, real-time view of your revenue data.
Hubspot Certified
Snowflake Ready
How Lative Works
What is Lative?
An AI-native GTM Planning and Decision Intelligence platform. It connects marketing intelligence to sales execution, enabling revenue teams to plan, operate, and grow efficiently.
Why can't I just use spreadsheets?
Because your plan is already out of date the moment you build it. Lative replaces manual data pulls with a single live model that updates as your business changes.
What is sales capacity planning, and how does Lative handle it?
It’s understanding how much revenue your team can realistically generate based on true productive capacity, not just headcount on paper. Lative automates that analysis continuously, models hiring scenarios, and runs What-If simulations so you’re never caught off guard.
How does Lative connect marketing to sales?
By giving both teams a shared source of truth. Same data, same engine, same plan. Marketing can finally prove pipeline impact. Sales can finally plan against real capacity signals.
What does Lative integrate with?
150+ data sources. Salesforce Certified, HubSpot Certified, and Snowflake Ready. Setup is fast.
How is Lative different from my CRM or FP&A tool?
Your CRM tracks activity. Your FP&A tool tracks finance. Neither tells you why you’re missing the number or what to do about it before the quarter is gone. Lative does.
How do I get started?
Book a demo, and we’ll handle the rest.
Empower Your Sales Team
Find out how you can turn your sales plans into sales reality by connecting top-down sales planning to bottoms-up operating data in real-time.
Find out how you can turn your sales plans into sales reality by connecting top-down sales planning to bottoms-up operating data in real-time.
